About Soho “So-ho!” That’s what the royal huntsmen of Whitehall Palace used to shout when they hunted in the area. Admittedly, during the seventies the area was very colourful and catering to specific hormonal tastes , though legislation was introduced and ever since there has been a dramatic clean up of its image. Today’s atmosphere is a lively and energetic one. With many clubs, pubs and restaurants around, the area stays awake late in to the night. In addition, Soho is now also well known for its ethnic communities, especially Chinatown. Other attractions are its theatres, cinemas, markets and bookshops.